CASE STUDY:
Caboose
Founded in 2017, Caboose is Ireland’s first online Artisan store for Irish food and drink products. Since then, the business has become a true partner to independently owned food and drink businesses in Ireland. Today, Caboose sells and distributes more than 400 Artisan products made by award-winning food and drink producers from around the country.
Through their online marketplace, Caboose helps passionate food lovers discover unique and exciting products from the comfort and convenience of their own homes.
WHAT WE WORKED WITH THEM ON
· Email Marketing
·Social Media Management:
Content Creation, Advertising Management, Community Management, Collaborations, Ambassador Programme, and Photography Management
We began working side-by-side with Caboose in 2020 to help them increase brand visibility and to grow online sales. Like all of our clients, with Caboose we employ a holistic strategy, seamlessly integrating the power of social media and email marketing to foster the growth and nurturing of their online customer base.
This approach allows us to create a comprehensive and unified marketing ecosystem for Caboose. By combining social media and email marketing, we can effectively engage potential and existing customers at different touchpoints in their journey, ensuring a consistent and personalised brand experience that ultimately drives growth and loyalty.
During a Green Friday campaign we rolled out for Caboose, this approach contributed to the business reaching 84K people across a period of 6 weeks, a 37% growth rate of their email list, and a 142.06% increase in revenue.
"Working with Ciara has been a breath of fresh air. She is brimming with ideas and has a very professional approach. Our social media presence has been clarified and enhanced and it has had a very positive effect on our business, on our communication with our customers and has really increased their interactions with our page. I can highly recommend the service Conquer marketing offers."
​
- Kingsley Lewis, My Caboose Store
With delivery throughout Ireland, you can learn more about the producers selling through this online marketplace at www.mycaboosestore.ie.
