While it’s true that the food industry at large has played a huge role in contributing to the climate crisis, through our work we have experienced first hand the respect that so many food and drink leaders have for the food they grow, prepare and serve. And how that food impacts the people, community and environment around them. These people are the reason we believe in protecting and preserving the integrity of the industry.

There is a huge opportunity for small responses to kick off a huge cyclical impact in combating the climate crisis and improving our food system for the better. For instance, encouraging suppliers and consumers to opt for sustainably grown and organic products & ingredients can lead a move away from the nutrient-poor ones which are negatively impacting our ecosystem. Building values into business models that keep food affordable ensures people have access to high-quality and nutritious food.

The benefit of a collective commitment to using higher quality ingredients would lead to an increase in demand, which puts more money into the pockets of those who employ sustainable production methods. And an influx of finance flowing towards these businesses makes these high quality food production methods maintainable.