CASE STUDY:
What's
For Pudding?
An award-winning, decadent Irish desserts company based in Kilmessan, Co. Meath, What's For Pudding? make ready-to-serve puddings which you can pass off as your own.
Owned and operated by the Flaherty family, What's For Pudding's Sticky Toffee Pudding and Rich Chocolate desserts are available in Tesco stores nationwide.
WHAT WE WORKED WITH THEM ON
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· Social Media Management:
Content Creation, Advertising Management and Community Management
We’ve been cooking up content to increase brand awareness of What’s For Pudding? since the summer of 2020. One of the most recent projects we worked with them on was the ‘Sweet Moments’ campaign. The aim of this campaign was to tell the story of how the recipes used to create these delicious desserts are ones that have been passed down through the generations.
We needed to communicate that, although these puddings are widely available nationwide, they are still made in small batches by hand, are preservative-free, additive-free, and free of colourings. We also wanted to highlight the employment the business has created for the local region.
The final result was a series of videos which were viewed by 291K people over a period of 3 months. The engagement rate for these videos was higher than that of 75% of other similar content online.
"Conquer have been a fantastic help in lifting our social media presence overall and managing our accounts, one less job and managed well in a busy environment while bringing experience with social media platforms and how to deal best with the budget. I would be happy to recommend their services to those in the food and drink industry..
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- Rory Flaherty, What's For Pudding?
Learn more about the delicious story behind Whats For Pudding at www.whatsforpudding.ie.
